Place… Stakeholders not Shareholders 28 Sep 201916 Oct 2019 Jamie Dimon, leader of Business Roundtable. In August 2019, Business Roundtable, a forum comprising CEOs of America’s largest companies, released a Statement on the Purpose of a Corporation that replaced…
Place… My New Book: Developing a Christian Marketing Plan 20 Aug 201913 Oct 2019 Jason Karpf podcast introducing his new book, Developing a Christian Marketing Plan. Click here to buy Developing a Christian Marketing Plan on Amazon.
Place Television Tribulation 5 May 201917 Oct 2019 You-know-who is out of the bottle. “Cutting the cord” has been the buzzword for television viewing in recent years as customers cancel cable subscriptions with their bundles of prescribed channels…
Place… Permian Basin Oil and The Market Environment 17 Dec 201816 Oct 2019 Crude oil is a global commodity, one supply interchangable with another, taking refinability factors into consideration, namely the “sweet” designation for low sulfur content. Such a universal product would seem…
Place My Chains Are Mine—Vertical Integration 20 Oct 201816 Oct 2019 The previous post discussed supply chains and their management, with a concluding question about supply chain leadership among disparate participants. The continuum, from obtaining raw materials to putting finished offerings…
Place My Chains Are Not Gone 12 Oct 201816 Oct 2019 In scripture, references to chains are negative as they are instruments of oppression. In marketing, chains are an instrument of freedom and value—namely, the supply chain, the continuum that creates…
Place… Fly the Disruptive Skies 16 Sep 201816 Oct 2019 Mitsubishi is entering the regional jet market with their aptly designated Mitsubishi Regional Jet. This class of aircraft resembles traditional single-aisle passenger jets, namely the Boeing 737 and 717, but holds…
Place… Marketing: In the Beginning… 3 Sep 201814 Oct 2019 Determining an exact definition for marketing is not an easy task. That said, there are many definitions available, compelling us as Christian marketers to peruse them and glean essential meanings.…
