Place… My New Book: Developing a Christian Marketing Plan 20 Aug 201921 Aug 2019 Jason Karpf podcast introducing his new book, Developing a Christian Marketing Plan. Click here to buy Developing a Christian Marketing Plan on Amazon.
Place Television Tribulation 5 May 20198 May 2019 “Cutting the cord” has been the buzzword for television viewing in recent years as customers cancel cable subscriptions with their bundles of prescribed channels and view select networks and programming…
Place… Permian Basin Oil and The Market Environment 17 Dec 201830 Dec 2018 Crude oil is a global commodity, one supply interchangable with another, taking refinability factors into consideration, namely the “sweet” designation for low sulfur content. Such a universal product would seem…
Place My Chains Are Mine—Vertical Integration 20 Oct 201830 Dec 2018 The previous post discussed supply chains and their management, with a concluding question about supply chain leadership among disparate participants. The continuum, from obtaining raw materials to putting finished offerings into…
Place My Chains Are Not Gone 12 Oct 201830 Dec 2018 In scripture, references to chains are negative as they are instruments of oppression. In marketing, chains are an instrument of freedom and value—namely, the supply chain, the continuum that creates…
Place… Fly the Disruptive Skies 16 Sep 201812 Oct 2018 Mitsubishi is entering the regional jet market with their aptly designated Mitsubishi Regional Jet. This class of aircraft resembles traditional single-aisle passenger jets, namely the Boeing 737 and 717, but holds…
Place… Marketing: In the Beginning… 3 Sep 20183 Apr 2019 Determining an exact definition for marketing is not an easy task. That said, there are many definitions available, compelling us as Christian marketers to peruse them and glean essential meanings.…
