Place… Permian Basin Oil and The Market Environment 17 Dec 201816 Oct 2019 Crude oil is a global commodity, one supply interchangable with another, taking refinability factors into consideration, namely the “sweet” designation for low sulfur content. Such a universal product would seem…
Price Price Communicates 20 Oct 201816 Oct 2019 As a marketing communications specialist, I’ve been most closely involved with the Marketing P for Promotion throughout my career. However, there is another P that communicates with consumers, perhaps more…
Place… Marketing: In the Beginning… 3 Sep 201814 Oct 2019 Determining an exact definition for marketing is not an easy task. That said, there are many definitions available, compelling us as Christian marketers to peruse them and glean essential meanings.…
A Christian’s Guide to Marketing 