Product iPhone Rides the Product Life Cycle 18 Jan 201919 Jan 2019 CEO Tim Cook brought in the new year by announcing Apple’s revenue would miss forecasts. The main reason: a drop in sales of its flagship product, the iPhone. While Cook…
Place… Permian Basin Oil and The Market Environment 17 Dec 201830 Dec 2018 Crude oil is a global commodity, one supply interchangable with another, taking refinability factors into consideration, namely the “sweet” designation for low sulfur content. Such a universal product would seem…
Place… Fly the Disruptive Skies 16 Sep 201812 Oct 2018 Mitsubishi is entering the regional jet market with their aptly designated Mitsubishi Regional Jet. This class of aircraft resembles traditional single-aisle passenger jets, namely the Boeing 737 and 717, but holds…
Place… Marketing: In the Beginning… 3 Sep 201817 Oct 2018 Determining an exact definition for marketing is not an easy task. That said, there are many definitions available, compelling us as Christian marketers to peruse them and glean essential meanings.…
