Place… Stakeholders not Shareholders 28 Sep 201916 Oct 2019 Jamie Dimon, leader of Business Roundtable. In August 2019, Business Roundtable, a forum comprising CEOs of America’s largest companies, released a Statement on the Purpose of a Corporation that replaced…
Place… My New Book: Developing a Christian Marketing Plan 20 Aug 201913 Oct 2019 Jason Karpf podcast introducing his new book, Developing a Christian Marketing Plan. Click here to buy Developing a Christian Marketing Plan on Amazon.
Product… PR+PLC=737 MAX 25 Mar 201916 Oct 2019 With the second crash of Boeing’s 737 Max, governments around the world have grounded the jet. While these events are a human tragedy first and foremost, they also comprise a…
Product iPhone Rides the Product Life Cycle 18 Jan 201916 Oct 2019 CEO Tim Cook brought in the new year by announcing Apple’s revenue would miss forecasts. The main reason: a drop in sales of its flagship product, the iPhone. While Cook…
Place… Permian Basin Oil and The Market Environment 17 Dec 201816 Oct 2019 Crude oil is a global commodity, one supply interchangable with another, taking refinability factors into consideration, namely the “sweet” designation for low sulfur content. Such a universal product would seem…
Place… Fly the Disruptive Skies 16 Sep 201816 Oct 2019 Mitsubishi is entering the regional jet market with their aptly designated Mitsubishi Regional Jet. This class of aircraft resembles traditional single-aisle passenger jets, namely the Boeing 737 and 717, but holds…
Place… Marketing: In the Beginning… 3 Sep 201814 Oct 2019 Determining an exact definition for marketing is not an easy task. That said, there are many definitions available, compelling us as Christian marketers to peruse them and glean essential meanings.…
A Christian’s Guide to Marketing 