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Stakeholders not Shareholders

28 Sep 201916 Oct 2019
Jamie Dimon, leader of Business Roundtable. In August 2019, Business Roundtable, a forum comprising CEOs of America’s largest companies, released a Statement on the Purpose of a Corporation that replaced…
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My New Book: Developing a Christian Marketing Plan

20 Aug 201913 Oct 2019
Jason Karpf podcast introducing his new book, Developing a Christian Marketing Plan. Click here to buy Developing a Christian Marketing Plan on Amazon.
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PR+PLC=737 MAX

25 Mar 201916 Oct 2019
With the second crash of Boeing’s 737 Max, governments around the world have grounded the jet. While these events are a human tragedy first and foremost, they also comprise a…
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iPhone Rides the Product Life Cycle

18 Jan 201916 Oct 2019
CEO Tim Cook brought in the new year by announcing Apple’s revenue would miss forecasts. The main reason: a drop in sales of its flagship product, the iPhone. While Cook…
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Permian Basin Oil and The Market Environment

17 Dec 201816 Oct 2019
Crude oil is a global commodity, one supply interchangable with another, taking refinability factors into consideration, namely the “sweet” designation for low sulfur content. Such a universal product would seem…
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Fly the Disruptive Skies

16 Sep 201816 Oct 2019
Mitsubishi is entering the regional jet market with their aptly designated Mitsubishi Regional Jet. This class of aircraft resembles traditional single-aisle passenger jets, namely the Boeing 737 and 717, but holds…
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Marketing: In the Beginning…

3 Sep 201814 Oct 2019
Determining an exact definition for marketing is not an easy task. That said, there are many definitions available, compelling us as Christian marketers to peruse them and glean essential meanings.…

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Read my novel—Brimstone 1

Read my novel, Brimstone 1, the story of the first Christian rocket. Buy it at Amazon.

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Jason Karpf

Christian. Husband. Father. Grandfather. Teacher. Writer. Speaker. Jeopardy Champ.

Help spread the Good News: Christianity and marketing DO go together!

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The postings on this site are my own and do not necessarily represent my employers’ positions, strategies or opinions.

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