Promotion Writing on the Wall—Out-of-Home Advertising 27 Oct 201827 Oct 2018 Out-of-Home (OOH) advertising, also known as outdoor media or display advertising, is the oldest form of marketing communications. Egyptian obelisks displayed carved proclamations. The walls of Pompeii, preserved for centuries under…
Promotion Tell Me a Story, Marketers 23 Sep 201812 Oct 2018 Marketing emphasizes the quick impression, the hook, all part of the countdown to the end of the consumer’s attention span (I’m not sure if it’s really shorter than that of…
Place… Marketing: In the Beginning… 3 Sep 201817 Oct 2018 Determining an exact definition for marketing is not an easy task. That said, there are many definitions available, compelling us as Christian marketers to peruse them and glean essential meanings.…
