Promotion When Does Crisis Management Start? 20 Feb 201921 Feb 2019 James E. Burke, then-CEO of Johnson & Johnson, explaining the Tylenol “caplet” pill designed to prevent product tampering. Crisis management—often referenced as crisis communications—is the pinnacle of the public relations…
Place… Permian Basin Oil and The Market Environment 17 Dec 201830 Dec 2018 Crude oil is a global commodity, one supply interchangable with another, taking refinability factors into consideration, namely the “sweet” designation for low sulfur content. Such a universal product would seem…
Promotion Facebook Losing Face 20 Nov 201830 Dec 2018 Facebook’s Mark Zuckerberg appearing before Congress. Facebook is experiencing a prolonged PR crisis centering on its use as a platform for fake news and hate speech. As the largest social…
Promotion Writing on the Wall—Out-of-Home Advertising 27 Oct 201830 Dec 2018 Out-of-Home (OOH) advertising, also known as outdoor media or display advertising, is the oldest form of marketing communications. Egyptian obelisks displayed carved proclamations. The walls of Pompeii, preserved for centuries under…
Promotion Tell Me a Story, Marketers 23 Sep 201830 Dec 2018 Marketing emphasizes the quick impression, the hook, all part of the countdown to the end of the consumer’s attention span (I’m not sure if it’s really shorter than that of…
Place… Marketing: In the Beginning… 3 Sep 201817 Oct 2018 Determining an exact definition for marketing is not an easy task. That said, there are many definitions available, compelling us as Christian marketers to peruse them and glean essential meanings.…
