Place… My New Book: Developing a Christian Marketing Plan 20 Aug 201921 Aug 2019 Jason Karpf podcast introducing his new book, Developing a Christian Marketing Plan. Click here to buy Developing a Christian Marketing Plan on Amazon.
Promotion V for Victory and Viral 19 Jul 20195 Jul 2019 July 19 marks the anniversary of World War II’s “V for Victory” campaign. A New York Times article of the day describes it as a “nerve war” against the Nazis in occupied Europe. Launched by…
Promotion Inner Voice—The Importance of Internal Communications 18 Jun 201918 Jun 2019 Jason Karpf Podcast on the Importance of Internal Communications. Charong Chow, Social Chorus David Grossman: “What is a Strategic Communications Plan?”
Product… PR+PLC=737 MAX 25 Mar 201918 Jun 2019 With the second crash of Boeing’s 737 Max, governments around the world have grounded the jet. While these events are a human tragedy first and foremost, they also comprise a…
Promotion When Does Crisis Management Start? 20 Feb 201921 Feb 2019 James E. Burke, then-CEO of Johnson & Johnson, explaining the Tylenol “caplet” pill designed to prevent product tampering. Crisis management—often referenced as crisis communications—is the pinnacle of the public relations…
Place… Permian Basin Oil and The Market Environment 17 Dec 201830 Dec 2018 Crude oil is a global commodity, one supply interchangable with another, taking refinability factors into consideration, namely the “sweet” designation for low sulfur content. Such a universal product would seem…
Promotion Facebook Losing Face 20 Nov 201830 Dec 2018 Facebook’s Mark Zuckerberg appearing before Congress. Facebook is experiencing a prolonged PR crisis centering on its use as a platform for fake news and hate speech. As the largest social…
Promotion Writing on the Wall—Out-of-Home Advertising 27 Oct 201830 Dec 2018 Out-of-Home (OOH) advertising, also known as outdoor media or display advertising, is the oldest form of marketing communications. Egyptian obelisks displayed carved proclamations. The walls of Pompeii, preserved for centuries under…
