Place… Stakeholders not Shareholders 28 Sep 201916 Oct 2019 Jamie Dimon, leader of Business Roundtable. In August 2019, Business Roundtable, a forum comprising CEOs of America’s largest companies, released a Statement on the Purpose of a Corporation that replaced…
Place… My New Book: Developing a Christian Marketing Plan 20 Aug 201913 Oct 2019 Jason Karpf podcast introducing his new book, Developing a Christian Marketing Plan. Click here to buy Developing a Christian Marketing Plan on Amazon.
Promotion V for Victory and Viral 19 Jul 201914 Oct 2019 July 19 marks the anniversary of World War II’s “V for Victory” campaign. A New York Times article of the day describes it as a “nerve war” against the Nazis in occupied Europe. Launched by…
Promotion Inner Voice—The Importance of Internal Communications 18 Jun 201916 Oct 2019 Jason Karpf Podcast on the Importance of Internal Communications. Charong Chow, Social Chorus David Grossman: “What is a Strategic Communications Plan?” Mic image: Stefan from Toronto, Canada, Microphone 4 images, Cropped…
Place Television Tribulation 5 May 201916 Oct 2019 “There is nothing wrong with your television set.” “Cutting the cord” has been the buzzword for television viewing in recent years as customers cancel cable subscriptions with their bundles of…
Product… PR+PLC=737 MAX 25 Mar 201916 Oct 2019 With the second crash of Boeing’s 737 Max, governments around the world have grounded the jet. While these events are a human tragedy first and foremost, they also comprise a…
Promotion When Does Crisis Management Start? 20 Feb 201916 Oct 2019 Crisis management—often referenced as crisis communications—is the pinnacle of the public relations profession. As a specialty, it generates the highest profile, highest stakes, and highest fees. The reasoning is simple:…
Product iPhone Rides the Product Life Cycle 18 Jan 201916 Oct 2019 CEO Tim Cook brought in the new year by announcing Apple’s revenue would miss forecasts. The main reason: a drop in sales of its flagship product, the iPhone. While Cook…
