Promotion When Does Crisis Management Start? 20 Feb 201921 Feb 2019 James E. Burke, then-CEO of Johnson & Johnson, explaining the Tylenol “caplet” pill designed to prevent product tampering. Crisis management—often referenced as crisis communications—is the pinnacle of the public relations…
Product iPhone Rides the Product Life Cycle 18 Jan 201919 Jan 2019 CEO Tim Cook brought in the new year by announcing Apple’s revenue would miss forecasts. The main reason: a drop in sales of its flagship product, the iPhone. While Cook…
Place… Permian Basin Oil and The Market Environment 17 Dec 201830 Dec 2018 Crude oil is a global commodity, one supply interchangable with another, taking refinability factors into consideration, namely the “sweet” designation for low sulfur content. Such a universal product would seem…
Promotion Facebook Losing Face 20 Nov 201830 Dec 2018 Facebook’s Mark Zuckerberg appearing before Congress. Facebook is experiencing a prolonged PR crisis centering on its use as a platform for fake news and hate speech. As the largest social…
Promotion Writing on the Wall—Out-of-Home Advertising 27 Oct 201830 Dec 2018 Out-of-Home (OOH) advertising, also known as outdoor media or display advertising, is the oldest form of marketing communications. Egyptian obelisks displayed carved proclamations. The walls of Pompeii, preserved for centuries under…
Testimony and Memories Friday Food Fair in St. Paul is “Simple But Amazing” 25 Oct 201825 Oct 2018 Read this post I wrote in my role as Donor Relations Director for The Salvation Army Northern Division. It describes a Friday Food Fair at the West 7th Salvation Army in…
Testimony and Memories Remembering My Mother, Elinor Hager, 1939-2013 21 Oct 201830 Dec 2018 My mother, Elinor Hager, on the set of Adam at 6 A.M. in 1969, one of her earliest screenwriting credits My mother, Elinor Hager, passed away on October 21, 2013.…
Price Price Communicates 20 Oct 201820 Oct 2018 As a marketing communications specialist, I’ve been most closely involved with the Marketing P for Promotion throughout my career. However, there is another P that communicates with consumers, perhaps more…
