Price… Stationary: Peloton’s Marketing Plight 24 Jan 202225 Jan 2022 Peloton, the fitness company known for its digitally connected indoor bikes and treadmills, halted production to address excess inventory amid waning sales. The company’s fortunes rose with the advent of…
Promotion… Interviewed in MTL Magazine 11 Jan 202223 Jan 2022 MTL Magazine interviews Jason William Karpf, Christian marketing professor and author of the Christian sci-fi novel, Brimstone 1. Learn about Jason’s writing process and marketing methods. Read the announcement of…
Promotion… Awarded by Christian Authors Network 10 Dec 202111 Jan 2022 I’ve won the bronze in the 2021 Excellence in Marketing Award from the Christian Authors Network. The prize is for the marketing campaign I developed for my Christian sci-fi novel,…
Place… Online Lecture: Christianity and Marketing 9 Nov 2021 https://youtu.be/gLu5znJkiYE Click above to watch the 30-minute lecture “Christianity and Marketing.” Note the “Stop, Think, Discuss” questions after major sections. Feel free to pause the video at these points to…
Promotion Vast Wasteland 2.0 9 Oct 20219 Oct 2021 I published this post on my previous blogsite, ”The Funky Adjunct,” in 2018. It remains relevant. Newton Minow, chairman of the FCC, declared television a “vast wasteland” in 1961. The…
Promotion Interview on POP Talk Radio 7 Oct 20219 Oct 2021 Click here to hear my appearance on POP Talk Radio—“New Dreams of a Mid-Lifer.”
Promotion… In Jeopardy 28 Aug 202131 Aug 2021 Mike Richards, selected to succeed Alex Trebek as the host of Jeopardy, has stepped down after revelations of past conduct and statements. He will remain executive producer of Jeopardy and…
Promotion V for Victory and Viral 10 Jul 2021 July 19 marks the anniversary of World War II’s “V for Victory” campaign. A New York Times article of the day describes it as a “nerve war” against the Nazis in occupied Europe. Launched by…
A Christian’s Guide to Marketing 