Place… Zoom Town, USA 25 Sep 202026 Sep 2020 Apple’s headquarters in Cupertino, CA, roughly matching the Pentagon’s footprint. What will become of the building if Silicon Valley workers flee the Bay Area for Zoom Towns? The COVID-19 pandemic…
Place… SWOT analysis, from the book Developing a Christian Marketing Plan 22 Aug 2020 https://youtu.be/GnL2JpWLlkE Watch this short video about SWOT, the pivot point in a successful marketing plan. Learn the Christian approach to SWOT and other aspects of marketing in Developing a Christian…
Promotion V for Victory and Viral 19 Jul 20202 Jul 2020 July 19 marks the anniversary of World War II’s “V for Victory” campaign. A New York Times article of the day describes it as a “nerve war” against the Nazis in occupied Europe. Launched by…
Promotion Content Marketing: Stories and Relationships 20 May 202020 May 2020 “Content marketing” is a common term in marketing and business. It may seem redundant as P for Promotion in the marketing mix has always involved some form of content, with…
Promotion… Switching to Online Classes 26 Mar 202026 Mar 2020 The COVID-19 pandemic has compelled colleges to switch to online classes. As an online learner and teacher, I want you to have faith if you’re now taking all your courses…
Place… Coronavirus and the Marketplace 12 Mar 202013 Mar 2020 Disney theme parks are closing during the coronavirus pandemic. The outbreak of coronavirus, COVID-19, is a declared pandemic. The global effects of illness, death and disruption are growing. This is…
Product… Mill City Museum: A Lesson in Marketing 27 Jan 202027 Jan 2020 I recently saw the Mill City Museum in Minneapolis with my daughter Amanda. The following is a post from 2015 when I first visited the museum before relocating to the…
Place The Decade of Retail Apocalypse 9 Jan 20209 Jan 2020 Best Buy emphasized service during the Retail Apocalypse, a major aspect of the company’s turnaround. “Apocalypse” is a common synonym for final destruction, catastrophe, cataclysm. The term originally signified “revelation;”…
